Monday, July 31, 2006

How do you beat Pong?

As many of you may know, American Express is the Presenting Sponsor of the Rogers Cup tennis tournament in Toronto. As such, they have engaged in a heavy marketing campaign to promote this tennis tournament, including commercials, web advertising and special exclusive offers for card holders.

Here is the Roddick vs. Pong commercial that you may have seen on television.

If you visit the marketing site that American Express has set up at http://stoppong.ca, you will notice that there is a game that you can play. This Adobe Shockwave based game is based off the old classic game of Pong; however, you control the Roddick character in an attempt to defeat Pong. For anyone that has played this game, what is the secret to winning? I am lucky to even get a couple points off it. Unfortunately, you can't do a drop shot similar to what Andy Roddick does in the commerical.

In terms of special exclusive offers for American Express card holders, anyone that attends the Rogers Cup in Toronto with their American Express credit card in hand can take advantage of some exclusive offers. There are preferred ticket access and VIP treatment for card members, as well as access to special events and fundraising initiatives. Also make sure you visit the American Express Courtside Lounge, where card holders can get a relaxing massage, refreshments and more. Other places around the city where you can see an American Express presense promoting the Rogers Cup tennis tournament include the BCE Place on Aug 9-10, Vaughan Mills Shopping Centre on Aug 11-13 and at Terminal 1 of Toronto Person International Airport between July 31 to Aug 13.


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